Activity 3.5


Beat the credit crunch
(Insurance fifty plus)


Report: SEPEMBER 2009 EDITIION


I chose the insurance leaflet because it caught my eye. It is very colourful and graphical which attracts the audience (ME).this leaflet’s target audience is for adults because it’s about insurance but it still attracts youngsters by its colourful presentation. I get this leaflet every month for free so it’s worth it.
This leaflet is all about insurances like :AVIVA ,CHURCHIL ,DIRECT LINE ,SWINTON ,CASTLE COVER ,GREEN BEE,SAGA,LIVERPOOL VICTORIA ,RIAS,AGE CONCERN,MORE THAN.IT EACH PAGE HAS A DIFFERENT INSUARNCE COMPANY EXPLAINING WHATS ITS ABOUT IF THE AUDIENCE DON’T KNOW.BASICALLY ITS PURPOSE IS TO PERSUADE YOU TO CLAIM FOR THOSE INSURANCES.

Advert: would you like to save money on all your household bills? JOIN THE CLUB
I chose this advert because it was very eye catchy and interesting to read .it has a big bold colourful title to attract the audience /has a money bank( pig)to represent the savings /has a website for you to go on www.utilitypro.co.uk. I found it very easy to understand .its little message /comment is

S ingle bill for all your utilities
A ward –winning customer service
V alue that’s unbeatable
E asy to switch


And that is the website you go on if you follow the link .i think this company did their job well, because its very attractive and persuasive .

I DID HAVE A SCREEN SHOT BUT NIT DOESN’T LET ME PUT IT ONTO THE BLOGGER